The company specialising in behavioural transformation through Behavioural Sciences signs on as a Grand Protector of Fundazioa
woko, a company specialising in behavioural transformation through Behavioural Sciences, joins the Athletic Club Foundation as a Grand Protector Member. In this way, woko will contribute to the development of the projects that Fundazioa develops in three basic areas of action: Community, Inclusion and Culture.
The signing of the agreement in San Mamés was attended by Jon Uriarte, president of Athletic Club; Oto Whitehead Esteban, CEO of woko, professor and founder of the Behavioural Science event NudgeXperience; and Xandra Garrido Flor, director of strategy, communication and marketing at woko.
Based in Bilbao and Madrid, woko is a company that transforms behaviour through Behavioural Science. It researches and analyses data with behavioural glasses, in order to design multi-channel decision architectures with a scientific and creative base and impact on:
_digital conversion
_optimisation of the marketing and sales customer journey
_customer experience
_engagement
All this, through analysis and research, to then apply behavioural design and subsequently test. woko adapts to the situation of each brand, being able to do the consultancy, but also the implementation and accompaniment.
